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UNICERA, the cornerstone of the ceramics, bathroom, kitchen industries, is gaining increasing momentum each year. The International Ceramic, Bathroom and Kitchen Fair, held by Tüyap in association with the Turkish Ceramics Federation (TSF) and Trade Association for Sanitary and Building Supplies (TİMDER), is currently the second largest international fair in the industry. Whilst preparing for the 27th grand meeting between February 24th and 28th, 2015, we wanted to share with you the highlights of the previous year.

The UNICERA fair has been bringing the leading players in ceramics, bathrooms and kitchens together for over 25 years and – having witnessed a 50% increase in international visitors over the last four years – is taking firm steps forward to becoming the new leader in the sector.

Due to high labour and energy costs in Europe, investments in manufacture have begun to steer towards more cost efficient countries. As a result, Unicera continues to gain global recognition for its promotion of Turkish ceramics, bathroom, and kitchen industries – which minimize imports and maximize domestic exports -and has benefitted greatly from the increasing competition in local and overseas markets for efficient manufacturing options.

In 2014, Unicera provided an integral platform for business building and networking – both for buyers and sellers – in Europe, Near Asia, Russia, Middle East, Africa and Turkic Republics. Procurement groups from 28 countries participated at UNICERA in 2014, making the event critical for buyers in the ceramic industry. There was particularly great interest from Sub-Saharan Africa, where a population of over 850 million is experiencing rapid growth due to increasing energy resources.

Some other facts from the 26th Unicera:

67,229 professionals from 91 countries visited Unicera

The exhibition covered 86,000 square metres across 10 halls

There was an impressive range of products displayed, including ceramics, granite, marble, natural stone, mosaic, vitrified products, armatures, bathtubs, showers, bathroom furniture and accessories, towel warmer panels and decorative radiators, sauna and Turkish bath equipment, ceramic processing technologies, and kitchen furniture and components.

Unicera 2014 also provided companies with the opportunity to demonstrate their ability to innovative. Turkishceramics companies made an appearance displaying their latest products and technologies, as well as their award winning products. These included:

An escape to the “organic”- with tiles, walk-in showers, spas, whirlpool baths, colors, shapes, lines and designs all reflecting nature.

Surfaces saw unexpected splashes of color and geometric patterns, bringing an artisanal style and a warm, rustic feeling to interiors

Latest technologies such as HD digital printing, digital products, eco-friendly fixtures and smart gadgets.

Fashion-inspired reflections on pop culture

Here is a journey to Unicera 2014 for those who missed the chance to visit personally:

Bathroom highlights:

Accessories highlights:

Kitchen trends:

Tile highlights:

If you are a professional from the sector, mark your calendar for 24th-28th February 2015, because this year the exhibition is planned to cover 11 halls and 98,000 sqm of indoor exhibition space. The CERAMICTECH Ceramic Processing Technologies specialty section of UNICERA further expands the scope of the event with chemicals, raw materials, ceramic machinery, machinery spare parts and components.


TurkishCeramics’ Tile Mile Wins Gold at 2014 London Design Awards

In May 2014 at Clerkenwell Design Week we presented Tile Mile, a tiled passageway by Turkishceramics and design studio russ + henshaw. The playful passage caught the attention of visitors due to the parallel inward-facing mirrors that allowed them to experience images of their infinite reflections.

Many people must have agreed that Tile Mile was a striking and original piece of design because it is the gold winner of the prestigious 2014 London Design Award in the Installation, Display, Exhibit & Set Design Category!

Among hundreds of participants from world renowned design studios and brands, design100 awarded 57 winners across 30 categories. The Installation, Display, Exhibit & Set Design Category celebrates innovative and creative design for a temporary building or interior, with respect to their materials, fixtures, finishes, signage and traffic flow. The awards were open to any designer, design company, commissioner of design or student, and nominations were submitted online and reviewed to ensure they meet the criteria. Subsequently the nominations were made open for public viewing and rating. The opinions of the advisory panel, members of the design industry and people from the design marketplace were taken into consideration in deciding the overall category winners.

What does it mean to be an award winner? First of all, it offers a distinct competitive advantage and provides recognition of excellence to those offering products and services. The design100 awards also offer a unique network for business opportunities.

The installation at St John’s Gate during Clerkenwell Design Week 2014 was formed of over 50 sqm of parallel mirrors on the inner walls of the arched landmark, and over 7,200 tiles on the floor, to create the optical illusion of an infinite reflection. The versatility of the installation challenged perceptions of space and pushed the boundaries of traditional tradeshow design. Maybe the biggest success of the installation was that it attracted not just festival participants but also the general public, reminding them of the beauty and fun within the city that they might not notice on a daily basis.

Moreover Tile Mile managed to integrate the products of Turkishceramics and heritage of Clerkenwell, by placing a focus on a spectacular example of medieval design and engineering: St. John’s Gate, and by innovatively displaying Turkish ceramic tiles. The 33sqm tiled floor was inspired by the traditional Iznik design. russ + henshaw’s modern interpretation was a vibrant and intricate tiled floorscape composed of 16 triangular segments set out to reflect the ribbed vault overhead. 6 m high parallel mirrors on the inner walls of the arch reflected both the tiles

and the double vaulted arch of the St. John’s Gate, reminiscent of the illusions at the Basilica Cistern in Istanbul.

Of course it wasn’t easy installing Tile Mile. The biggest challenge was the fact that the installation was constructed around a 500 year old structure, the existing building needing to be left intact.  By collaborating with engineers and specialist fabricators, russ + henshaw were able to overcome these challenges throughout the design and construction process.

To minimise carbon footprint, Tile Mile was completely fabricated in London within 12 miles of the site. The fabricators and their suppliers were London based, promoting local enterprise and traditional craftsmanship. With the exception of the tiles, all materials were locally sourced and the benefit of prefabrication meaning that all of the elements could be easily disassembled and returned to the factory for reuse and recycling.

To strengthen the design economy and increase awareness about the importance and unquestionable benefits of good design, design100’s design award program in 2015 has grown to 7 cities: New York, San Francisco, Chicago, London, Hong Kong, Melbourne and Sydney. We are looking forward to further achievements by Turkishceramics thanks to our commitment to design, functionality and innovation.


Since 1979, The Big 5 exhibition in Dubai, serves as the networking platform for construction product suppliers and buyers. If you are in the sector, The Big 5 is a must go, even if you only look at the previous year’s figures:

2,747 exhibitors from 57 countries

74,854 participants from 124 countries

684 Platinum Club members

148 free educational events

Would you dare to miss all these?

In this regard, his year as well, between 17-20 November, at Dubai World Trade Center, many visitors will have the chance to see innovative products from Europe, America, Asia, Africa as well as Middle East, compare features and prices of these products, meet face to face with new business partners and build solid relationships in person rather than email.

The Arabian Gulf, beyond doubt, is one of the fastest growing building and construction markets in the world. The Big 5 is the only event entirely dedicated to the construction industry, where you can meet buyers from the region. To find out more about the construction market opportunities in the Middle East and discover how The Big 5 can help you forge long-term partnerships and grow your business, you can see the official 3 minute video:


Turkey gives great importance to Arabian Gulf, and therefore gives support through “Expotim” as being the Platinium sponsor. Expotim is authorized by the Turkish Ministry of Economy to organize exhibitions abroad and deliver national participation in international exhibitions.

Along with many other Turkish companies, Turkishceramics, the promotion group for ceramic manufacturers and exporters in Turkey representing over 30 individual companies is also be there, hearthly welcoming you at Stand Sheikh Rashid B167 and answering your inquiries.

“For the first time this year, the show had a waiting list” says the Group Event director Andy White, revealing the growing importance of the show. At the same time as the show, PMV Live and Middle East Concrete are co-located with The Big 5. So you will have more than The Big 5.

After a week-long build up, the exhibitors are all ready to welcome their visitors on 17th November, after the ribbon cutting by Deputy Ruler of Dubai. At 10 a.m, an hour before the official opening, a conference program starts on the first floor in 4 venues simultaneously. If you want to see more on the educational programs, please click (http://www.thebig5.ae/page.cfm/Action=Seminar/libID=1/listID=5/t=m )

There will also be live Demonstrations at The Big 5:  Be sure to visit The Etisalat Yellow Pages Live Demonstration Theatre.

Fun and socializing is not forgotten, The Big 5 After Dark Party takes place on 19 November 2014 from 7pm – 10pm at the Dubai World Trade Center, Arena Plaza for all exhibitors, visitors and press.

If you are a construction professional who is involved in the commissioning, design and building stage of a project you should visit The Big 5. Go and see the latest products from Europe, America, Asia and Australia as 70% of our exhibitors are international. Continue professional development through free certified workshops and training courses. And enjoy mild weather of Dubai. What else do you want?

Source: http://edition.pagesuite-professional.co.uk/launch.aspx?pbid=2f67bc58-d18c-4668-8199-7f9a990c04f3



This year between 13 – 21 September, The London Design Festival was held for the 11th time to celebrate and promote London as the world’s design capital and as the gateway to the international creative community. The cornerstone event of the London Design Festival, 100% Design was celebrating it’s 20th anniversary between the 17-20 September in Earls Court, exhibiting there for the last time before moving to its new home of Olympia London in 2015.
Steve Jobs said that “Design is not just what it looks and feels like. Design is how it works”. This year at 100% Design Show, leading names in the design and creative industry – from Heal’s and Vitra, to Jaime Hayon, El Ultimo Grito and Nina Tolstrup presented a great range of beautiful yet functional designs. But that was not all 100% Design had to offer!

The latest product showcases were on display in all six sections:



Kitchens & Bathrooms sponsored by Turkishceramics,

Eco, Design & Build sponsored by Armourcoat,

Emerging Brands

International Pavilions.

The Foam Dome inthe Kitchen and Bathroom Hub 2014, sponsored by Turkishceramics, caught the attention of all passing visitors. vPPR Architects designed the dome to focus on themes of cleanliness and purity, the foam reminiscent of luxury bubble baths and indulgent spa experiences.

Piles of foam cascaded down the side of the dome at regular intervals in to an interior specifically fitted out with Turkishcermamics products, creating a playful, almost dreamlike atmosphere. Passers-by couldn’t resist interacting with the foam, throwing it in the air and making soapy wigs.

Don’t worry if you missed the show, here is a brief summary of the highlights:

Flexible Architecture Collection  

 Philippe Starck

Philippe Starck opened the show on 17th September with the unveiling of Flexible Architecture, his new ceramic tile collection for Ceramica Sant’Agostino.

100% Design

Upon entering the show visitors were greeted by the sparkling ICE Chandalier by designer Daniel Libeskind for Lasvit. Past this was the stunning and colorful kaleidoscope entrance tunnel by Studio Design UK. The 60 meter tunnel leading to the heart of the show, featured some top material suppliers including KAZA Concrete, Havwoods, Blackburn Metals, Rimex Metals, Formica, Stone Interiors, Eley Kishimoto, Timorous Beasties and OIKOS. 

Jaime Hayon on the stage

Some of the world’s most notable design names such as Philippe Starck, Jaime Hayon, Ross Lovegrove and Barber Osgerby among others inspired the visitors with their talks.

The interiors hub was also a hive of activity with a range of events for all ages. One of the most popular spaces was the Maker Carousel by Mette where for four days visitors from all ages took part in workshops and presentations, with the collaboration of Shape Studio, OpenDesk, Hirsch&Mann, Maker Library Network, BeatWoven, Florrie+Bill, Makers Cafe, Bee Very Creative, RepRapPro, Heal’s Discovers, OIKOS, 3Doodler and Shapeways.

For more info, please see:


Gary Powell

100% Design Late Night events offered visitors a chance to relax after a long day on the show floor, with drinks and music from Gary Powell and House of Peroni

The great iAlter by NBBJ hovered above the Workplace hub like a cloud. It flexed in response to the flow of visitors. iAlter, which was inspired by kinetic sculpture and the complexity of the computer-generated design algorithms used in architectural design, was meant to offer a space for networking, and a breather in the modern office environment.

In the Eco, Design & Build Section sponsored by Armourcoat, Thomas Matthews designed a space for SCIN Gallery to promote the latest in material trends. Visitors had the chance to handle objects and materials, ask to ask questions about their production. Experts talked about varied projects from biological 3D printing with mushrooms to up-cycling car parks into bars and imagining a future without waste.

This was only a small sample of what was available at 100% Design 2014. Check out the official show video for even more great exhibits:


Architecture Writer of The Year: Rory Olcayto


Rory Olcayto named Architecture Writer of the Year. Architects’ Journal deputy editor Rory Olcayto was named the ‘clear winner’ of the prestigious International Building Press (IBP) Architecture Writer of the Year 2013 award, as he picked up the gong for the second time in three years. He was also a participant for Architectural Weekend 2013 sponsored by #TurkishCeramics.




“turkishceramics” welcomes Cersaie visitors to hear the sound of a ‘Turkish Touch’

Fahir Atakoglu E-Davetiye

For its sixth year at Piazza Maggiore, Turkish Ceramics Promotion Group invites Cersaie visitors to the Fahir Atakoğlu Symphonic Project with the Filarmonica Arturo Toscanini which will take place at Bologna City Center on 25th of September.

Ceramic production in Turkey has a long history and rich tradition, with the first ceramics being created in Anatolia over 8000 years ago. Today, Turkish ceramic producers are proud to continue this tradition of innovation with a creative approach and a broad range of high quality and durable products for both the professional and consumer markets. Representing over 33 individual companies, Turkish Ceramics Promotion Group aims to raise awareness of Turkish ceramics abroad and communicate the quality of Turkish ceramic tiles and sanitary ware. In this regard, for its sixth year at the leading ceramics fair of the world, Cersaie (International Exhibition of Ceramic Tile and Bathroom Furnishings, 23-27/09/2013 Bologna Fiere), Turkish Ceramics Promotion Group presents another  enchanting concert on 25th of September. 23 leading Turkish ceramic companies will also participate to the fair to demonstrate their latest collections.

turkishceramics Cersaie concert

turkishceramics Cersaie concert

Hear the sound of a ‘Turkish Touch’ at Bologna

By participating Cersaie with organizing memorable concerts since 2007, this year Turkish Ceramics Promotion Group will organize another unforgettable show by blending Western music with Eastern melodies. An international award winning composer and pianist Fahir Atakoğlu is well known in the fields of large symphonic works and film music. Turkishceramics invites ceramics professionals to enjoy Fahir Atakoğlu symphonic project accompanied with Italy’s leading symphony orchestra the Filarmonica Arturo Toscanini on 25th of September at Piazza del Maggiore, Bologna City, at 20:00-21:00.

Turkishceramics continue confidently to its promotion activities in light of the targets. 

Currently being the world’s 4th biggest exporter in ceramic tiles and having a ceramic production capacity of over 2 billion Euros, Turkey is also the largest producer and exporter of sanitary ware in Europe. In order to support Turkish Ceramics exportation around the world and increase the awareness of Turkish ceramics, Promotion Group continues confidently to organize different promotion activities more focused on target countries and target groups. Making its United Kingdom debut at 100% Design 2013, Turkishceramics is the lead sponsor of the new International Pavilion at this year’s event. Turkishceramics is collaborating with London-based architect and interior designer, Ferhan Azman, founder of Azman Architects, to design Chockablock, a ceramic installation for the International Pavilion that will provide a bar, meeting areas, a private events space and a VIP area.

Turkishceramics will host two seminars during 100% Design:

*Eric Parry in conversation with Rory Olcayto, Architects’ Journal in the Main Auditorium on 18 September, 1:30pm – 2:15pm

*Contemporary Architecture and Design in Turkey, chaired by Emma O’Kelly, Editor-at-large at Wallpaper* in the International Pavilion on 19 September, 1:00pm – 1:30pm

The Turkishceramics installation and stand (stand IP400) can be visited at the International Pavilion at 100% Design at Earls Court from 18-21 September. For more information on 100% Design please visit www.100percentdesign.co.uk

For more information on Turkishceramics please visit www.turkishceramics.com


Below companies will be participating to Cersaie 2013


We are at Cersaie, where the ceramic trends appear

The Cersaie which is accepted as one of the most important ceramic tile and bathroom furnishing trade fair in the world will start at 23th of September till 27th of September 2013 and take place in the city of Bologna, Italy. Everybody admit that this is the key event for ceramic and bathroom furnishing fair. The global international ceramic tile expo celebrated its 30th anniversary last year and attendance was more than 100.000 people, including 32% international visitors. There were 900 companies from 33 countries and the fairgrounds were full of capacity which shows the importance of this fair for ceramic sector.


As turkishceramics Promotion Group, we will attend Cersaie for the 7th time. Every year turkishceramics present a music festival with masters of music to the fair’s attendee. This year beside attending to the fair, turkishceramics also will present a great symphonic project by Turkish composer and pianist Fahir Atakoğlu with the Italy’s leading symphony orchestra the Filarmonica Arturo Toscanini. The show will be on at Wednesday September 25, 2013 on the center of the city Piazza Maggiore. Ceramic sector professionals following this fair every year and this fair shows the new year’s trends and innovations. With its increasing participation to Cersaie every year Turkish ceramics companies proved one more time that they became global brands. This year there will be 22 leading Turkish ceramic brands which will introduce the Turkish ceramics to the world and show their latest technologies and collections.



For the ceramic tile market, the sky is the limit. Architects and designers have an endless set of tools to achieve their visions with so many visual and textural possibilities. The ceramic industry has proven itself to be innovative and endlessly inventive. We, as “turkishceramics Promotion Group” will continue to organize different promotion activities aiming to reach our target

group and target countries. To see the latest technologies and more about ceramic industry, “turkishceramics” are waiting for you in Cersaie.

turkishceramics appoints architect Ferhan Azman to create ceramic installation for international pavilion at 100% design, 18-21 september 2013


Making its UK debut at 100% Design 2013, Turkishceramics is collaborating with London-based architect and interior designer, Ferhan Azman, founder of Azman Architects, to design a ceramic installation for the International Pavilion that will provide a bar, meeting areas, a private events space and a VIP area. Turkishceramics is the lead sponsor of the new International Pavilion at this year’s event.

“Ceramic manufacturers in Turkey are producing tiles and sanitary ware of great variety and technical sophistication. In our design for the International Pavilion at 100% Design this year, we have chosen some intriguing products which we’re using in dramatic and unexpected ways. We will be revealing a sneak preview of our design in the next few weeks.”

New to 100% Design, the International Pavilion will bring together talent from countries and cities around the world such as Turkey, Argentina, France, Korea, Shenzen, Südtirol and Taipei. Turkishceramics will be representing over 30 manufacturers and exporters including VitrA, Kale, Serel, Seranit and Ege Seramik.

The Turkishceramics installation can be visited at the International Pavilion at 100% Design at Earls Court from 18-21 September. For more information on 100% Design please visitwww.100percentdesign.co.uk. For more information on Turkishceramics please visitwww.Turkishceramics.com.